Starting an e-commerce site like Konga, Jiji and Jumia entails a lot. You will have to do a lot of research to understand your customer base, their needs, how you are going to manage networking and ensure that you deliver as at when due. However, the ultimate aim of every e-commerce store is to optimize their store so they can meet every need of their customers, and doing this involves a lot of strategies. The goal of this article is to show you the strategies that can upsurge your profit in the e-commerce world. Below are five ways to increase your online sales
Up-sell and cross-sell products
This is an awesome way to increase your sale online. When you sell products to your customers online, ensure you always provide them with other things that can go with such products. For example, when they order a phone from your e-commerce site, provide them with options to buy either a tempered glass to help protect their screen or a pouch that goes exactly with their product, that way you are making more money from selling one product. This is a strategy websites like Amazon, Jumia, and Konga has used over the years to stay relevant in the e-commerce world.
Eliminate abandoned carts
Lots of e-commerce businesses today lose lots of money because of customers abandoning their shopping carts either because of high prices being charged for the products or as a result of expensive shipping or delivery cost.
You must understand that customers have other e-commerce sites where they can get the same product at a cheaper rate. Hence you must devise a way to reduce abandoned cart. One way to do this is through offering your potential customers discount for any product they order or you can offer them free shipping or delivery charges.
Spend on social media
A lot of e-commerce businesses know the power of social media and how it can boost their sale that’s why they leverage the power of social media site like Facebook, Instagram, Pinterest, and Twitter. Research has shown that one of the main drivers of social commerce business is Facebook.
Hence in your quest to establish your own e-commerce site, you must build your own social media presence as this would help boost your sale in no small measure. Also, you must be prepared to spend on any social media ads, depending on your business niche, as research have also shown that Facebook ads boosted sale by 73 percent.
This is another way e-commerce businesses boost their sales—getting affiliate a company to help them move or advertise their products. Affiliate marketing is usually a free marketing system employed by many e-commerce businesses all over the world. When it comes to affiliate marketing, you only pay when a sale has been made, as far as am concerned, affiliate marketing is cheaper than going for real advertisement which costs quite a lot. Hence, do your research and find an affiliate marketing network that can help boost your sale.
The last but not the least in your attempt at boosting the sale of your e-commerce sites. You need to be as creative as possible, learn to improve your product description and specification. Don’t make it too complicated; it should be as basic as possible so your customers don’t find it difficult when trying to shop from your site.